Unexplained traffic from DCM placement After Campaign Period
After the end date of the campaign, we see daily traffic in GA (average of 23 clicks) on DBM placement (Mobile Interstitial) while there are no impressions delivered in the DSP. Also in the DCM report there are no clicks reported. After changing the DCM status from the specific placement to inactive the traffic in GA has stopped.
How is it possible that the ended campaign/ placement is delivering traffic to the campaign page? All I can think of is that someone has the link with the UTM as a direct reference but it is not plausible whit the amount of 23 each day on a campaign page.