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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
Guide Me

Traffic from

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# 1
Visitor ✭ ✭ ✭



I'm getting a high referral number from this. I have been struggling to find an answer to this. My analytics shows this second highest referral after Organic search. 

Re: Traffic from

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi i2addicted,

do you currently have running any display advertising with Google AdWords?

If yes, it may be that your display ads have their destination URLs not properly tagged.

Indeed, from Google support:

"Referrals from are clicks on your AdWords ads showing on the Google Display Network—specifically, ads showing on publisher sites in the AdSense program—for which the destination URLs have not been tagged.

If you notice appearing in your reports, check to see if auto-tagging is turned on in your AdWords account, and that your own campaign variables are labeled correctly.

Similarly, referrals from are clicks on your DoubleClick ads."

Hope it helps!