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Traffic from facebook ads is shown as Paid search

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

i started running new Facebook ads campaign and noticed that the traffic from these ads is shown as Paid Search traffic. I'm not running any search campaigns at the moment so it was easy to spot it. 

 

When I click on Channels  paid search link for more details I see (not set). But when I check Source/Medium I see that the same traffic is atributed to Facebook campaigns.

 

Couls some one explain what is happening here? Thanks

 

 

 

 

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Marked as Best Answer.
Solution
Accepted by Bronwyn V (Top Contributor)
June

Traffic from facebook ads is shown as Paid search

Top Contributor
# 4
Top Contributor

@Trabamboo S Facebook Paid advertising should be automatically placed in Paid Search, paid is supposed include anything you pay for. Social represents social media. 

 

Technically you can change this ... but you shouldn't. Otherwise it will make it harder for you to discern the difference between your organic social media efforts and your paid. 

 

But if you insist you can change the settings of your Default Channel Groups to include Facebook CPC campaigns here: https://support.google.com/analytics/answer/6010097?hl=en#edit_default_channel_grouping

 

Or you should be able to circumvent it by labeling the medium 'social' instead of 'ppc' but sometimes this doesn't work. 

 

Again i suggest you do not do this. 

Joshua, Top Contributor
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Traffic from facebook ads is shown as Paid search

Top Contributor
# 2
Top Contributor

Hi Gediminas, 

 

What do you mean by paid search traffic? All PPC campaigns going to "Paid Search" according to the Default Channel Groups. Are you wondering why its arriving there? 

 

Are you using UTM tagging? If so, what is your source/medium?

 

Best,

Josh

Joshua, Top Contributor
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Traffic from facebook ads is shown as Paid search

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Josh,

 

thanks for reply. Currently I dont run any AdWords campaign. The only campaign I'm running is Facebook ads traffic campaign (link clickc). From my previous experience and what I read about GA Facebook ads goes under Social not under Paid search channel.

 

This time traffic from Facebook ads is going under Paid search campaign. I'm using UTM tagging and source/medium shows that all this Paid search traffic comes from Facebook campaign. 

 

I was wondering can it be so and maybe GA changed some attribution?

Marked as Best Answer.
Solution
Accepted by Bronwyn V (Top Contributor)
June

Traffic from facebook ads is shown as Paid search

Top Contributor
# 4
Top Contributor

@Trabamboo S Facebook Paid advertising should be automatically placed in Paid Search, paid is supposed include anything you pay for. Social represents social media. 

 

Technically you can change this ... but you shouldn't. Otherwise it will make it harder for you to discern the difference between your organic social media efforts and your paid. 

 

But if you insist you can change the settings of your Default Channel Groups to include Facebook CPC campaigns here: https://support.google.com/analytics/answer/6010097?hl=en#edit_default_channel_grouping

 

Or you should be able to circumvent it by labeling the medium 'social' instead of 'ppc' but sometimes this doesn't work. 

 

Again i suggest you do not do this. 

Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Traffic from facebook ads is shown as Paid search

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for explanation Josh!

Traffic from facebook ads is shown as Paid search

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hey Josh, 

 

I am having the exact same issue as Gediminas, where Facebook advertising traffic is showing up under paid search in Google Analytics. I am using UTM tagging with the URL looking something like this... (private info removed) 

 

http://www.website.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=traffic&utm_content=contact

 

I feel that  Facebook ad traffic should be showing up under the default channel grouping of "social". Any suggestions? I have read multiple blogs/articles and all of them suggest to tag Facebook campaigns as "utm_source=facebook".

 

Thanks in advance!

 

Traffic from facebook ads is shown as Paid search

Top Contributor
# 7
Top Contributor

@Samantha S would you mind opening up a new thread so that we can address your question? 

 

Thanks! 

Joshua, Top Contributor
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Traffic from facebook ads is shown as Paid search

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hey @Joshua R I progressed with fixing this issue - but have now encountered a resulting issue. I have started a new thread here https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Facebook-ad-traffic-showing-up-un...

 

Would love your opinion/help! Thanks! 

Traffic from facebook ads is shown as Paid search

Top Contributor
# 9
Top Contributor

This thread has been closed to new replies.

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic.

Thank you.

Bronwyn Vourtis, Google Analytics Top Contributor
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