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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
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Top referral IP 1.1.1.1

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good Day Forum

 

Can anyone tell me what IP 1.1.1.1 which is shown as a top referrer on Google Analytics is?

 

Is this a spoofed address that is spidering the site or a valid Google IP? I am assuming the former. 

 

Has anyone seen this and conclusively identified what it is?

 

Thanks

 

Chris

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Accepted by topic author Chris L
February 2016

Re: Top referral IP 1.1.1.1

Top Contributor
# 4
Top Contributor
Hi Chris,

The IP 1.1.1.1 is kind of internal IP. Set up an analytics segment containing this referral only and check out your most important reports for any conspicuous data. Also check full-referrer info (click on 1.1.1.1 in referral report). Check geographical reports. Maybe it's mobile users only. Maybe it's some kind of router or gateway redirecting accesses to the Internet.

Christoph

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Re: Top referral IP 1.1.1.1

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# 2
A T
Participant ✭ ✭ ✭
may be spam / some wifi provider.
Create an IP address filter: https://support.google.com/analytics/answer/1034840?hl=en&rd=1

Re: Top referral IP 1.1.1.1

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# 3
A T
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Marked as Best Answer.
Solution
Accepted by topic author Chris L
February 2016

Re: Top referral IP 1.1.1.1

Top Contributor
# 4
Top Contributor
Hi Chris,

The IP 1.1.1.1 is kind of internal IP. Set up an analytics segment containing this referral only and check out your most important reports for any conspicuous data. Also check full-referrer info (click on 1.1.1.1 in referral report). Check geographical reports. Maybe it's mobile users only. Maybe it's some kind of router or gateway redirecting accesses to the Internet.

Christoph

Re: Top referral IP 1.1.1.1

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you GA

Re: Top referral IP 1.1.1.1

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thank you Christoph.

I will set that up and try and identify the source.