Analytics
4.8K members online now
4.8K members online now
Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
Guide Me
star_border
Reply

Spike in Facebook Referral - Also Twitter

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

This morning there was a huge spike in Facebook Referral - however - in Insights on Facebook there is no such huge traffic.  The bounce rate is about 50%.  Could a Ghost spam bot disguise itself as facebook.com? 

 

Source
 

Acquisition Behavior

Conversions
eCommerce
 
 

Sessions % New Sessions New Users Bounce Rate Pages / Session Avg. Session Duration Ecommerce Conversion Rate Transactions Revenue

  
922

% of Total:

68.09%

(1,354)

 
99.24%

Avg for View:

93.80%

(5.80%)

 
915

% of Total:

72.05%

(1,270)

 
51.41%

Avg for View:

55.61%

(-7.56%)

 
1.85

Avg for View:

1.94

(-4.82%)

 
00:00:22

Avg for View:

00:00:33

(-31.62%)

 
0.00%

Avg for View:

0.00%

(0.00%)

 
0

% of Total:

0.00%

(0)

 
$0.00

% of Total:

0.00%

($0.00)

 
1.facebook.com
533(57.81%)
99.06%
528(57.70%)
50.66%
1.86
00:00:21
0.00%
0(0.00%)
$0.00(0.00%)
2.t.co
263(28.52%)
100.00%
263(28.74%)
34.60%
2.15
00:00:21
0.00%
0(0.00%)
$0.00(0.00%)
3.twitter.com
113(12.26%)
100.00%
113(12.35%)
93.81%
1.06
<00:00:01
0.00%
0(0.00%)
$0.00(0.00%)
4.m.facebook.com
7(0.76%)
100.00%
7(0.77%)
71.43%
1.71
00:00:15
0.00%
0(0.00%)
$0.00(0.00%)
1 Expert replyverified_user

Re: Spike in Facebook Referral - Also Twitter

Rising Star
# 2
Rising Star
Yes using the measurement protocol you can send fake requests and make it seem like it is coming from a valid source. a tell tale sign is the Average Session Duration or Average Time on Page. When these are very close to zero then it is possibly a ghost referrer.