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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
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Source / Medium

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

What is the difference between google/cpc, google/organic and google/referral in Source/medium report. 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author amelia s
July 2016

Re: Source / Medium

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Amelia,
Here Google is source & cpc, organic and referral is medium.

Google/cpc - It means source is Google and medium is cpc (Paid advertising through adwords) .

Google/organic - (unpaid search).

Google/ referral - Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

Thanks

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author amelia s
July 2016

Re: Source / Medium

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Amelia,
Here Google is source & cpc, organic and referral is medium.

Google/cpc - It means source is Google and medium is cpc (Paid advertising through adwords) .

Google/organic - (unpaid search).

Google/ referral - Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

Thanks

Re: Source / Medium

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Santosh.