Social/Facebook vs Facebook.com/referral
Whats the difference between the two types of referral traffic?
Please see the below screenshot from my GA account. I am unable to determine the difference and am worried that the numbers might be double counted.
Re: Social/Facebook vs Facebook.com/referral[ Edited ]
April 2016 - last edited April 2016
Assuming you're referring to l.facebook.com/referral vs m.facebook.com/referral
l.facebook is what's known as Link Shim, which is essentially "covering up" personal private identity info sometimes identifiable in a FB URL, and/or from malicious links. In my experience the "l." and the "m." are NOT duplicates. Nor is any other source you have listed in the screen shot.
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