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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
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Social/Facebook vs

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# 1
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Whats the difference between the two types of referral traffic?


Please see the below screenshot from my GA account. I am unable to determine the difference and am worried that the numbers might be double counted.




1 Expert replyverified_user

Re: Social/Facebook vs

[ Edited ]
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# 2
Top Contributor

Assuming you're referring to vs

l.facebook is what's known as Link Shim, which is essentially "covering up" personal private identity info sometimes identifiable in a FB URL, and/or from malicious links. In my experience the "l." and the "m." are NOT duplicates. Nor is any other source you have listed in the screen shot.

Julia Muller,
AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Social/Facebook vs

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# 3
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Hello @GALP,

don't have you campaign where you track with utm parametrs source=social and medium=facebook? It may be Social / Facebook. The second source @Julia_Muller describes.