AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
1.4K members online now
1.4K members online now
Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
Guide Me
star_border
Reply

Social/Facebook vs Facebook.com/referral

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

 

 

Whats the difference between the two types of referral traffic?

 

Please see the below screenshot from my GA account. I am unable to determine the difference and am worried that the numbers might be double counted.

 

Thanks!

Untitled-1.jpg

1 Expert replyverified_user

Re: Social/Facebook vs Facebook.com/referral

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @GALP,
Assuming you're referring to l.facebook.com/referral vs m.facebook.com/referral

l.facebook is what's known as Link Shim, which is essentially "covering up" personal private identity info sometimes identifiable in a FB URL, and/or from malicious links. In my experience the "l." and the "m." are NOT duplicates. Nor is any other source you have listed in the screen shot.


Julia Muller,
AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Was my response helpful? If yes, please mark it as the 'Best Answer.’ Learn how here.

Re: Social/Facebook vs Facebook.com/referral

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hello @GALP,

don't have you campaign where you track with utm parametrs source=social and medium=facebook? It may be Social / Facebook. The second source @Julia_Muller describes.