Analytics
4.8K members online now
4.8K members online now
Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
Guide Me
star_border
Reply

Relation of bounce rate with site rankin?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there any relation between bounce rate and site ranking?

2 Expert replyverified_user

Re: Relation of bounce rate with site rankin?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi :-)
Bounce rate in GA can be manipulated via events/virtual pageviews etc.
Use of google analytics and its bounce rate has no baring on whether your site gets indexed/ranked by organic search engines.

Essentially all a bounce visit is in GA is someone who lands on your site and leaves via the same page without navigating to any other pages on your site or any other engagements hits being sent .

If someone say enters your site via a page that has an article on it. and you simply want ppl to read the article.
If they come, read and leave, then they are going to register as a bounce, unless something possibly like scroll tracking etc
is setup, even though they did read the article you wanted them to read.

Need to look at the purpose of the page, and what ppl may or may not be doing once they get to the page,

as bounce rate may not be an overly useful metric to be looking at.

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here

Re: Relation of bounce rate with site rankin?

Top Contributor
# 3
Top Contributor
Hi seo c,

This is essentially a SEO question, not an Analytics question. This is because Google can't refer to Google Analytics here - only some part of websites uses Google Analytics. It's common sense, however, that some kind of bounce rate is indeed a considerable ranking factor in Google organic rankings - see for example the "Pure bounce rate of the page" factor in [1]. Technically, pretty sure Google uses some metrics from search engine users here that return to their search results fastly and click to another site, and no actual Analytics data..

Christoph

[1] https://moz.com/search-ranking-factors/survey

Re: Relation of bounce rate with site rankin?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
As webfield mentioned not so much your 'bounce rate' that is a GA stat and not all sites have GA and GA can be changed with settings so a bad thing for G to use as a ranking factor - however if people are bouncing back to search results form your site to the SERPS and that is unusually high then that is a good thing for google to use as a ranking factor as 1. they can measure it and 2. it indicates that people are not finding what they want on your site for that particular search query