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Massive difference between Google URL Shortener & Google Analytics Stats

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good Morning everybody,

currently we have a big problem with Google URL Shortener Stats and Google Analytics Stats. We are using URL Shortener to track clicks on it and UTM Parameter to transfer the users who click on it to Google Analytics. But we have a massive difference between these two stats. Google Analytics only tracks 10% (434 clicks vs. 4,429 clicks) of users you clicked on the link (see attachment). I know that Google URL Shortener doesn't track uniques. But this difference is very high and we have much more links tracked which such a difference. Does anybody know why this massive difference happens?

 

Thanks a lot!

 

clicks.jpg

1 Expert replyverified_user

Massive difference between Google URL Shortener & Google Analytics Stats

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

Hi Christian,

 

I agreed with you, for this is always happening on me and it puzzles me why. But in my case GA tracks 70%  of my  Shortener results. Did you check the date?

 

Massive difference between Google URL Shortener & Google Analytics Stats

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes, set it to the right date. And page wasn't down or sth. 

 

Maybe it could regard to UTM params? We are using this:

 

utm_source=XXX&utm_campaign=sehtest2&utm_medium=iq2

 

Do we have to set up more?

 

Massive difference between Google URL Shortener & Google Analytics Stats

Top Contributor
# 4
Top Contributor

Hi @Christian C these UTMs are enough. I would definitely look into:

1) technical implementation on site in order to determine if GA fires as expected?

2) is there anything you can drill down to from goo.gl in terms of country / device or similar which would say where did the traffic disappear - a segment of traffic?   

 

Web analyst @ escapestudio.net

Massive difference between Google URL Shortener & Google Analytics Stats

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi @Zorin Escape

 

thanks for your answer. Regarding to your points:

 

1.) Technical implementation seems to be fine for me

 

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-2321869-30', 'auto');
ga('send', 'pageview');
ga('set', 'anonymizeIp', true);

</script>

 

You can take a look by yourself. This is the link:

 

https://goo.gl/kMpeDF

 

And stats are here:

 

https://goo.gl/#analytics/goo.gl/kMpeDF/all_time

 

Thanks for your help!

Massive difference between Google URL Shortener & Google Analytics Stats

Top Contributor
# 6
Top Contributor

Ill take a look - please instead of:

ga('create', 'UA-2321869-30', 'auto');
ga('send', 'pageview');
ga('set', 'anonymizeIp', true);

 

use:

ga('create', 'UA-2321869-30', 'auto');

ga('set', 'anonymizeIp', true);

ga('send', 'pageview');

Kind regards,

Zorin

 

Web analyst @ escapestudio.net

Massive difference between Google URL Shortener & Google Analytics Stats

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Ok, thx.

 

But could this really regard to this massive difference?

 

We have another client where we get the same difference. And there the tracking code is in the right order.

 

Massive difference between Google URL Shortener &amp; Google Analytics Stats

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi. I have the same issue. GA shows 5000 for 1 post while Google url shortener shows 15.000. Did you find anything further?

Thanks.

Massive difference between Google URL Shortener &amp; Google Analytics Stats

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Same thing here! 18 thousand clicks on the Goo.gl link and 5 thousand visits on GA

Massive difference between Google URL Shortener &amp; Google Analytics Stats

[ Edited ]
Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Question for everyone:

Does Goo.gl Track Dark Links?  How is that correlated with Google Analytics?