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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
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Local listing SERP traffic in Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When browsing through the forums I couldn't find a recent, clear answer. Old posts on this subject show different results and several workarounds, but I figured Google must've done some kind of updates by now Smiley Happy 



If a user searches for e.g. 'rent car [city]' and clicks on the Website icons in the Local listing on the SERP:


(uploading didn't work, hence the link)


how will the visits show up in Analytics? Given that the listed url contains no UTM codes, will it be direct/none, google/organic or perhaps google/referral?

1 Expert replyverified_user

Re: Local listing SERP traffic in Analytics

Top Contributor
# 2
Top Contributor
Thanks(!) to SSL, the document referrer will be google.(your country) so you should find such sessions under Acquisition > All traffic > Referrals
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