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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
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Is this traffic legit?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For the past 9 months, Google Analytics has shown a consistent stream of traffic to the Legal Information page on my site, ranging between 100-170 entry visits every month. This is surprisingly high for a such a low-priority page (and uninteresting!) page. I pulled the following datapoints about traffic to this page and am hoping someone can help me interpret the findings. It looks like some sort of spam traffic, but I can't say that with 100% certainty yet.

 

98% of traffic to the Legal Information page has the following attributes:

Device: Desktop

Browser: Chrome

Location: Ashburn, VA

Language: en-us

Network Domain: amazonaws.com

Service Provider: Hubspot

OS: Windows

Audience: New Visitor

 

Has anyone seen something like this before?

1 Expert replyverified_user

Is this traffic legit?

Top Contributor
# 2
Top Contributor

Hi, you are very probably being visited by one of Hubspot's robots, hosted on Amazon Web Services.

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Is this traffic legit?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you Julien for your quick reply! Is this something I can filter out? It's skewing my traffic numbers and generating some questions... do you have any suggestions for how to proceed?

Is this traffic legit?

Top Contributor
# 4
Top Contributor

A quick way to exclude those is to create a filter for your view that excludes traffic from network domain containing "amazon"

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: Is this traffic legit?

Top Contributor
# 5
Top Contributor

Filter definition per screenshot below:

exclude amazon.png

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan