Facebook ads traffic in GA
I'm currently live with a Facebook campaign targeting people who live in the UK only. I'm using UTM.
Facebook dashboards shows that the ads were 100% served in the UK but when I check UTM sessions on GA there are lot of them coming from other countries besides UK.
This is also happening with an Adwrods campaign. I'm also seeing traffic from regions that weren't targeted.
Hope someone can help on this