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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
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Facebook Traffic Source/Medium in GA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys, Can anybody explain me that why FB traffics creating different Source/Medium in GA?

Image as given below

facebook.png

Re: Facebook Traffic Source/Medium in GA

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Bidwan,

Every user who clicks on an external link on Facebook, is temporarily redirected to a link shim page, before being sent to the destination page. It's used to protect users' privacy. So basically Facebook rewrite referrals and that's why we see this kind of different sources in Google Analytics.

Recommend you reading this to learn more: https://www.facebook.com/notes/facebook-security/link-shim-protecting-the-people-who-use-facebook-fr...

Hope this helps.
Taavi

Re: Facebook Traffic Source/Medium in GA

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi again @Bidwan

 

Just wanted to mention one more thing. If you'd like to get rid of all the different Facebook sources, you can rewrite them before they come to your reports and just use facebook.com instead of m.facebook.com, lm.facebook.com, l.facebook.com etc. You can use search and replace filter in order to do that:

 

Search String: ^.*facebook\.com$

Replace String: facebook.com

 

Screen Shot 2016-10-12 at 00.08.03.png

Hope this helps.

Taavi