Email campaign not appearing even if utm used[ Edited ]
April - last edited April
While checking the Google analytics of my company, I realized that all our newsletter were not considered as a email acquisition but as a direct acquisition.
I've started to use UTM (thanks to UTM builder) since beginning of the year but nothing appears when I check the campaigns or the stats.
Do you know what could cause this?
Thanks in advance for your feedback.
Have a good weekend,
Email campaign not appearing even if utm used
Are you using a third party newsletter software or service? They will sometimes override query strings unless you tell them not to.
Test out your decorated links by simply copying them into a browser, then checking GA to see if are registering as campaigns (it sometimes take a little while to show up). If they are, then it is likely a setting in the software you are using.