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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
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Email campaign not appearing even if utm used

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello everyone, 

 

While checking the Google analytics of my company, I realized that all our newsletter were not considered as a email acquisition but as a direct acquisition.

I've started to use UTM (thanks to UTM builder) since beginning of the year but nothing appears when I check the campaigns or the stats.

 

Do you know what could cause this?

 

Thanks in advance for your feedback.

 

Have a good weekend, 

 

Charlotte 

 

Email campaign not appearing even if utm used

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Are you using a third party newsletter software or service? They will sometimes override query strings unless you tell them not to.

 

Test out your decorated links by simply copying them into a browser, then checking GA to see if are registering as campaigns (it sometimes take a little while to show up). If they are, then it is likely a setting in the software you are using.