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Drop Offs Vs. Exits

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Google Analytics Gods

 

Have a question for you.

 

when lookin at new users, and the index page has an exit rate (in in-page analytics) of 64%

 

but user flow showed a drop off rate of 72% for that page (from new users)

 

does that mean 64% of people merely exited the page (closed the tab / browser)

 

and drop-offs also include those who may have clicked / swiped / gestured "back", going back to whatever source they came from?

 

what exact user action is required for something be recorded as an exit, vs. a drop off?

 

PS: sorry if this is not the in the right category - i did not see a category for general analytics questions

1 Expert replyverified_user

Re: Drop Offs Vs. Exits

Top Contributor
# 2
Top Contributor
The drop off is at the end of a specific path through your site. The exit is simply the last page in the session (which could also be the first, or the end of a long path).
Mike Sullivan, Google Analytics Top Contributor
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Re: Drop Offs Vs. Exits

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
hi mike thx for the answer!

sadly it confuses me more :-(

i am looking at new users via user flow and inpage analytics, same time period

inpage analytics says 64% of new users exited the index page

user flow says 72% of new users dropped off the index page

why, in this case, is there a difference in the stats?

what, in this case, is the difference between exit and drop off?

Re: Drop Offs Vs. Exits

Top Contributor
# 4
Top Contributor
An example may help:

Session 1: page A, exit
Session 2: page A, page B, Page A

Flow shows first step is 2 sessions, 1 drop off (50%)
Page A Exit rate is 100% because both sessions ended there.
Mike Sullivan, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Drop Offs Vs. Exits

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
ook, and it is very early in the morning i have no coffee yet lol ;p

but then how can the drop off rate ever be higher than exit?

can you show me an example of drop offs higher than exit for a page?

Re: Drop Offs Vs. Exits

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Josh,

Think about it this way--people can leave your website in one of two ways. One, they exit from a specific page, which becomes the "exit rate" from that page. When people "drop off," they are dropping out of a funnel. For example, they add to their cart, but change their mind. They click back, maybe go back to the product page, etc. But then they go on to other pages on the site. "Drop off," simply put, is the percentage of people who may not do what you want them to do on the site (make a purchase), but they do remain on your website and exit elsewhere.

Re: Drop Offs Vs. Exits

[ Edited ]
Participant ✭ ✭ ☆
# 7
Participant ✭ ✭ ☆

Mike S - in your example exit rate for page A will be 66,67% because exit rate is calculated based on pageviews not sessions (2 exits / 3 pageviews * 100% = 66,67%)

josh b - when you are in user flow report note that the same page can appear on different paths.

 

Consider this example:

 

session1: a > c > b
session2: a > b > c
session3: a > b > a

step 1        step 2        step 3
a(x3)    >    c(x1)     >   b (x1)
                   b(x2)    >    c (x1)
                                >    a (x1)

In step 1 page a has 3 pageviews and drop-off 0%

In step 2 page b has 2 pageviews and drop-off 0% and page c has 1 pageview and drop-off 0%.

In step 3 all pages have 1 pageview and drop-offs 100%.

 

And how about exit rate?

 

For page a it will be 25% (1 exit / 4 pageviews),

for bae b it will be 33,33% (1 exit / 3 pageviews),

and for page c it will be 50% (1 exit / 2 pageviews)

Re: Drop Offs Vs. Exits

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
i believe i understand..

however, when you are looking at new users, and the index page (first stop in the flow) has a drop off rate of 74% and the same page for the same users has an exit rate of 60%, can you make an example that explains this (or close to it, make it 75/50% to make the example math easier)

Re: Drop Offs Vs. Exits

Participant ✭ ✭ ☆
# 9
Participant ✭ ✭ ☆
session1: index > pageA > index > pageB > index > pageC (exit)
session2: index (exit)
session3: index (exit)
session4: index (exit)

At first stop in the flow drop-off is 75% for index page.
Exit rate for index is 50% (3 exits / 6 pageviews )