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Avg. Session Duration

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆


I got lots of clicks from an AdWords campaign but when I checked it on Analytics; it shows the Avg. Session Duration as you can see in the picture below:



For instance; if you look at second row, there are 34 sessions, but it has absolutely 0 (zero) Avg. Session Duration?! I can't get my head around it.


Can it be some spam traffic? Or does it have to do with anything the website, being a single-page website?


I'd appreciate any help! Thanks in advance!








1 Expert replyverified_user

Avg. Session Duration

Rising Star
# 2
Rising Star

Hard to say from this whether it's spam. However, if the visit only includes 1 page, and no interactions, then it is a bounced visit and therefore there is no second time stamp for GA to measure session duration with. Note that in your table, all those without session duration have a 100% bounce rate.

John Wedderburn, Advertiser Community, Rising Star
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Avg. Session Duration

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭


A landing page with 100% bounce rate will always show average visit length and average time on page as 0 seconds.




Hope this helps.