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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
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App mobile direct traffic/big bounce rate - publisher issue

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,


I am working on another side of GA users, in a mobile app network. We sell pure mobile app traffic only in our own apps.


In order to track advertising campaigns our customers provide us with a custom campaign links with UTM inside. Those links redirect to websites only. But for some unknown reasons all the traffic, that coming form us, have:

- huge bounce rate

- appear under direct category


I know for sure, that it is not bots. It is real users. Well target, according to customer needs.

So what could be the issue for the mobile app traffic coming on websites, tracked by GA? Do you experience the same?


Thank you for the help. 

1 Expert replyverified_user

App mobile direct traffic/big bounce rate - publisher issue

Top Contributor
# 2
Top Contributor

Look to see if the links are being sent through redirects. Some URL shortners and some website redirect protocols will strip the source/medium and other UTM data from the link when redirected or redirected more than once. 


Joshua, Top Contributor
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