Analytics versus Double-click click country discrepancy
Our digital advertising agency recently ran a programmatic campaign for us and we have been attempting to compare the click-through data they supplied with our own Google Analytics data. We had provided the agency with UTM parameters for the links to our site in order to do this.
I realise there's no point trying to precisely reconcile different data sources when it comes to web analytics but there's one huge anomaly we would like to resolve.
For the same period, the agency reported far less clicks than us and determined that the traffic source by country was almost entirely UK in origin. Their data source is Doubleclick Campaign Management.
By contrast, we see amongst our data 3,620 sessions with an average session duration of less than one second, all of which originate in the US.
The segment used for this report was based on our UTM parameters and defined as
Re: Analytics versus Double-click click country discrepancy
Well discrepancies between different platforms are common. They are attributed to the different definitions and settings of the platforms.
In your case it could be attributed how Geo location is identified by the different platforms. (A huge topic all by itself...).
The key here is to understand the settings and the different definitions of the platforms. My recommendation: keep only one "reporting" platform as long as measurement methods are transparent and could be explained..
My 2 pennies about discrepancies in measuring users' engagements....
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