Analytics Reporting CPC Traffic from Non-Existent Campaign
While running some reports on one of my sites, I noticed traffic from CPC. Quite strange because nobody ever run an Adwords campaign for this site.
The Hostname is an ecommerce site in Mexico.
#1 - Is it possible that they have a backlink to my site and that's how this ended up on my report?
#2 - If so, shouldn't it display as referral traffic and not CPC?
#3 - If that's not how it happened, doesn't the Adwords quality team prevent this type of behavior? (Of course, it's all 100% bounce rate and not happy about that)
Thank you for taking the time to read my post. (Even more appreciative if you have some insight to share)