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us11.list-manage.com host name: which arethe best practices?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I'm cleaning views and I have found a problem: which is the best practices when you find host name which url is us11.list-manage.com? They are mail that we sent through mailchimp.

 

Is it better exclude from the views of the site? or is it better rewritte as if they visited us?

 

Thanks a lot

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Accepted by topic author Nacho G
January 2016

Re: us11.list-manage.com host name: which arethe best practices?

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
Our best practice (at Atomi Digital Marketing) is to use the url builder (https://support.google.com/analytics/answer/1033867?hl=en) to encode all the links in our mailchimp content so that you get meaningful source/medium/campaign information in google analytics. We use this to measure and optimize performence.

With regards to your question I would normalize all the *.list-manage.com hosts to a single host if this was creating lots of noise in my view.

Re: us11.list-manage.com host name: which arethe best practices?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Oren,

We use utm too, but I'm cleaning the analytics of name of host that are not our host and I did not if there were any good practices Smiley Happy thanks!