google analytics Regions
So I work for a company that sells services around the United Kingdom and is highly determined by Geographic locations. My issue is when using Google Analytics I can either view the UK as regions (England, Scotland, Wales etc) or I can see city, which shows individual post codes (small towns and stuff).
I really want to break down England into regions (North East, East Midlands etc) but can't find an answer into how I would do this?
The England regions are fairly simple (9 of them) but they cover a lot of these small towns.