Analytics
5.4K members online now
5.4K members online now
Ask questions about filter set-up and issues with using filters in Google Analytics reports
 
Guide Me
star_border
Reply

Why in the Adquisition / Channels in Google Analytics appear Facebook?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone! Can you help me to know why in my Analytics report I see in Adquisition inside others Facebook as the one most important? When Facebook always appears in Social. Its rare that facebook appears in others. Someone know why? 

 

Here is a screen where  are the source of the traffic, you can see that Others is more important than social

 

https://prnt.sc/fxejen

 

When you go inside Others You can see facebook.

 

https://prnt.sc/fxejzz

 

Why Facebook appears in others and its not in social?

 

 

Thanks for your help!

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Daniel T
July

Why in the Adquisition / Channels in Google Analytics appear Facebook?

Top Contributor
# 2
Top Contributor

Are you using campaign tracking parameters to track your FB ads or links in posts?

Traffic goes to others channel if you have defined a custom medium.

Here is the list of mediums and how they are reported under each channel:

https://support.google.com/analytics/answer/3297892?hl=en

 

so if you have defined medium in your campaign tracking something other than

social, social-network, social-media, sm, social network, social media

for example 'social facebook' GA cannot place it under Social channel and places it under Other

--
To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
Did my answer solve your issue? If yes, please mark it as the ‘Best Answer.’ Otherwise keep on asking.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Daniel T
July

Why in the Adquisition / Channels in Google Analytics appear Facebook?

Top Contributor
# 2
Top Contributor

Are you using campaign tracking parameters to track your FB ads or links in posts?

Traffic goes to others channel if you have defined a custom medium.

Here is the list of mediums and how they are reported under each channel:

https://support.google.com/analytics/answer/3297892?hl=en

 

so if you have defined medium in your campaign tracking something other than

social, social-network, social-media, sm, social network, social media

for example 'social facebook' GA cannot place it under Social channel and places it under Other

--
To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
Did my answer solve your issue? If yes, please mark it as the ‘Best Answer.’ Otherwise keep on asking.

Why in the Adquisition / Channels in Google Analytics appear Facebook?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks men!