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Why in the Adquisition / Channels in Google Analytics appear Facebook?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone! Can you help me to know why in my Analytics report I see in Adquisition inside others Facebook as the one most important? When Facebook always appears in Social. Its rare that facebook appears in others. Someone know why? 

 

Here is a screen where  are the source of the traffic, you can see that Others is more important than social

 

https://prnt.sc/fxejen

 

When you go inside Others You can see facebook.

 

https://prnt.sc/fxejzz

 

Why Facebook appears in others and its not in social?

 

 

Thanks for your help!

 

1 Expert replyverified_user
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Accepted by topic author Daniel T
July

Why in the Adquisition / Channels in Google Analytics appear Facebook?

Top Contributor
# 2
Top Contributor

Are you using campaign tracking parameters to track your FB ads or links in posts?

Traffic goes to others channel if you have defined a custom medium.

Here is the list of mediums and how they are reported under each channel:

https://support.google.com/analytics/answer/3297892?hl=en

 

so if you have defined medium in your campaign tracking something other than

social, social-network, social-media, sm, social network, social media

for example 'social facebook' GA cannot place it under Social channel and places it under Other


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Why in the Adquisition / Channels in Google Analytics appear Facebook?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks men!