Analytics
5.6K members online now
5.6K members online now
Ask questions about filter set-up and issues with using filters in Google Analytics reports
 
Guide Me
star_border
Reply

What is the different between "made a purchase" and "converters"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is the different between "made a purchase" and "converters" 

1 Expert replyverified_user

What is the different between "made a purchase" and "converters"

Top Contributor
# 2
Top Contributor

"Made a purchase" means exactly that: they bought something from your site. The segment is therefore based on sessions that led to an ecommerce transaction whereas "converters" are users that triggered at least one conversion during their session.

 

For some sites, the transaction confirmation page is counted as both a conversion and as a transaction and therefore is counted in both segments.

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

What is the different between "made a purchase" and "converters"

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Hans,

 

Basically the same thing, but a purchase may not be the only conversion on your site.

 

E.g. maybe you allow sales on your site, but also have a contact form. Both are conversions, but "made a purchase" would only apply to the online sale.

 

Ali