6.6K members online now
6.6K members online now
Ask questions about filter set-up and issues with using filters in Google Analytics reports
Guide Me

Segments - Question

Rising Star
# 1
Rising Star

Hello Everyone!


So I'm working with a client that driving traffic to a few specific URLs on their site with a paid social media campaign. They want to filter down in their analytics to just those URLs to see the data they need/want. I've put the URLs into a segment so they can compare them against the rest of the site, but wanted to grab opinions on whether that was the smartest way to view the data. Would love some of your expertise!





2 Expert replyverified_user

Re: Segments - Question

[ Edited ]
Rising Star
# 2
Rising Star

Hi Amy,

I prefer to create a segment based on the campaign parameters (utm values for source, medium, campaign, etc.) Hopefully they tagged the URL Smiley Happy by session or by user if you want to see if they come back from other sources.

The user version will also show additional sessions where the user returned direct and did not touch one of those pages.


Theo Bennett


Edit:  corrected to "user" from session in last sentence.

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn