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Segments - Question

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# 1
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Hello Everyone!

 

So I'm working with a client that driving traffic to a few specific URLs on their site with a paid social media campaign. They want to filter down in their analytics to just those URLs to see the data they need/want. I've put the URLs into a segment so they can compare them against the rest of the site, but wanted to grab opinions on whether that was the smartest way to view the data. Would love some of your expertise!

 

Thanks, 

 

Amy

2 Expert replyverified_user

Re: Segments - Question

[ Edited ]
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# 2
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Hi Amy,

I prefer to create a segment based on the campaign parameters (utm values for source, medium, campaign, etc.) Hopefully they tagged the URL Smiley Happy by session or by user if you want to see if they come back from other sources.

The user version will also show additional sessions where the user returned direct and did not touch one of those pages.

Best,

Theo Bennett

 

Edit:  corrected to "user" from session in last sentence.

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