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Segment for Churned User

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it possible to define a segment for Churned Users (acquired on certain date (Day0) and did not come back on Day1/Day7/Day30)?

This can be useful for comparing behavior of Churned v/s Retained users and can be used for improving retention.

 

Thanks.

1 Expert replyverified_user

Segment for Churned User

Rising Star
# 2
Rising Star

Hu Chanadan,

You could create segments but you could just use the Cohort reports.

 

https://support.google.com/analytics/answer/6074676?hl=en

 

That said, please keep in mind that unless you have authentication, visitors use it, and you have a user id view set up; users in GA are really not truly users.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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