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Search and replace filters

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a simple search and replace filter, where I need the campaign source ID to be replaced with the source name. 

Search field is: 54322354

Replace field is: Source name


The filtered was OK when I verified it, but 20 hours later I see 2 sources in the view:

- the replace field (source name) with significantly low values

- campaign source ID 54322354 with different values. 


Anyone knows why is this so? 



1 Expert replyverified_user

Re: Search and replace filters

Top Contributor
# 2
Top Contributor
2 possible causes:

- the filter is taking it's time in the first day of implementation; Filters are part of processing, and sometimes yield off results when activated midday.

- GA uses the last-non-direct attribution, and the (source name) visits are actually direct visits returning from an original (source name) visit. GA changes the direct to (source name). These will eventually drop off as people eventually stop returning direct.
Mike Sullivan, Google Analytics Top Contributor
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