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Remarketing List using segments

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am looking to retarget email campaign visitors. We currently have all CTAs within email campaigns tagged with UTM codes that include a Category IDs that cluster visitors from similar email campaigns (we have 4 email categories with multiple like campaigns). Can I retarget a segment with RSLA/Display remarketing ads?

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Re: Remarketing List using segments

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# 2
Rising Star

Hi Alex,

 

If you can segment it you can re-target it.  Smiley Happy   Build any segment then when applied select the drop down from the segment and select "Build Audience"  or just do it in the property settings.  You'll need to have edit access to the property to do this.

 

segment to audience.png

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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