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Query about Google Analytics UTM Parameters

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# 1
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Re: Query about Google Analytics UTM Parameters

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# 2
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Hi Rahul,

 

aside from the landing page (that of course will be different for this campaign), the other values (campaign name, source and medium) will remain unchanged in your reports.

 

As a personal suggestion, I would not use "referral" as a label for the utm_medium tag, since this is the default value used by Google Analytics to indicate traffic coming from spontaneous external links. I would prefer to use a label that allows me to immediately identify my promotional effort, also for the medium value.

 

Hope it helps!

 

Best,
Gabriele

 

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