NYC Borough Segmentation
Just a quick question, I'm developing a campaign for a real estate company in New York City. The marketing department tells me that most of the leads are received from the area of Queens. I'm looking to understand and segment traffic from the different boroughs of NY. I haven't been able to figure out how can I do that. For example, I would love to know how many people are visiting the site just from the area of Queens and Brooklyn, and if I can go even more deeper than that and segment by sub-locations within those boroughs that would be even better.
I must say I'm still a beginner at analytics but I'm very passionate and always looking to learn from the pros.
Thanks in advance.
Re: NYC Borough Segmentation[ Edited ]
May 2016 - last edited May 2016
I suggest you have a master profile/view in Google analytics that contains visits to your site from all regions to check all locations that is generating low or high amount of traffic. Next to view visits from a specific location like Queens or Brooklyn in your case, you can try using Custom Reports/Customization
add sessions metric
Then add the region (queens or brooklyn) as filters city/region. This will ensure that traffic from these regions is filtered and recorded here.
region or city filter
Hope this helps.