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How to stop spam coming into google analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,


I'm just wondering what is the best way to stop spam coming through to Google Analytics. It keeps completely messing up my reports and I can't tell which traffic is organic and which is fake.


Please give me any tips you might have about how to stop this.


Thanks in advance,



1 Expert replyverified_user

How to stop spam coming into google analytics?

Top Contributor
# 2
Top Contributor

When faced with referrer spam, the easiest way to deal with it is to:
- Go to the Google Analytics Admin section
- Select the correct view
- Go to Filters
- Click Add filter
- Give your filter a name such as "Include only my website"
- Under Predefined, select "Include Only"
- Under Select Source or Destination, select "traffic to the hostname"
- Under Select expression, select "that contains"
- In the Hostname field, enter "", where is really your domain name.

Save your filter and enjoy new, somewhat-spam-free traffic!

For a complete set of solutions, read this:

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: How to stop spam coming into google analytics?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Wow thanks Julien, I'm going to do that straight away!


Sent from my iPad