AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3K members online now
3K members online now
Ask questions about filter set-up and issues with using filters in Google Analytics reports
Guide Me

How to stop spam coming into google analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,


I'm just wondering what is the best way to stop spam coming through to Google Analytics. It keeps completely messing up my reports and I can't tell which traffic is organic and which is fake.


Please give me any tips you might have about how to stop this.


Thanks in advance,



1 Expert replyverified_user

How to stop spam coming into google analytics?

Top Contributor
# 2
Top Contributor

When faced with referrer spam, the easiest way to deal with it is to:
- Go to the Google Analytics Admin section
- Select the correct view
- Go to Filters
- Click Add filter
- Give your filter a name such as "Include only my website"
- Under Predefined, select "Include Only"
- Under Select Source or Destination, select "traffic to the hostname"
- Under Select expression, select "that contains"
- In the Hostname field, enter "", where is really your domain name.

Save your filter and enjoy new, somewhat-spam-free traffic!

For a complete set of solutions, read this:

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: How to stop spam coming into google analytics?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Wow thanks Julien, I'm going to do that straight away!


Sent from my iPad