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Filtering out Facebook Ad "Preview Traffic"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm running pre-roll ads on Facebook and during the campaign set up process, Facebook offers an  ad "preview" option.


I realized that when I use the preview option, FB actually generates the URL and hits are recorded in GA. The hits from previewing my ads are skewing my data. Is there anyway to filter out this traffic?


The source/medium of this traffic is facebook/cpc. 

1 Expert replyverified_user

Re: Filtering out Facebook Ad "Preview Traffic"

Rising Star
# 2
Rising Star
Have you tried an exclude filter where you where source/medium equals facebook/cpc