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Filtering by Keywords vs. Search Terms

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is the difference between filtering by Keyword vs. Search Term? I made a widget to list the most common words entered into our site's search box. When I used Keyword it just showed this long string of keywords that were used for 100% of sessions. When I changed it to Search Term I am now getting individual words listed and the % of sessions they were used in which is what I wanted but I don't understand the real difference between the two. Thanks!

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Accepted by topic author CLauren123 C
February 2017

Filtering by Keywords vs. Search Terms

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Search Term is for Site Search, and Keyword is for Adwords.

 

So if you're examining the usage of your internal site search, you should use Search Term.