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Filtering Ghost Spam

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We see a lot of spam traffic which dilutes our reporting from sites like monetization kind etc. There are online guides on how to remove it (e.g. https://www.ohow.co/ultimate-guide-to-removing-irrelevant-traffic-in-google-analytics/#setting-up-re...), but they seem rather convoluted and involved.

 

Is there an easy way to either block access to those spam sites, or simply delete certain referral traffic? Why is this so complicated?

 

Thanks!

2 Expert replyverified_user

Filtering Ghost Spam

[ Edited ]
Rising Star
# 2
Rising Star

Hi Ingmar,

 

It may seem a little complicated but the best defense against ghost spam is the valid hostname filter explained in that guide. The trickiest part of the guide is finding your hostnames, apart from that you just have to follow the steps.

 

Other more simple solutions like excluding filters will take you less time to prepare but in the long run, you will waste more time because you will have to create/update them frequently.

 

Hope it helps,

 

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Filtering Ghost Spam

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks, I was hoping for something that doesn't take an hour to implement. I'll see what we can do, I personally don't understand why Google hasn't been able to provide an easier way, especially since this seems to a be a pretty serious shortcoming/bug/issue in their system.

 

Filtering Ghost Spam

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Here is a great article on ways that you can block bad bot traffic: http://www.lunametrics.com/blog/2015/04/01/eliminating-bot-traffic-from-google-analytics-once-and-fo...

 

Filtering Ghost Spam

[ Edited ]
Rising Star
# 5
Rising Star

Igmar, the guide you mention is divided into different sections, and each of them can be done independently.

 

The spam part alone can take you 15-25 minutes, depending on your site complexity. These filters are created the same way as any other filter in Google Analytics, so the information will be useful for other cases not only spam Smiley Happy

 

 

Google Analytics Rising Star | Was my response helpful? If yes, please mark it as the 'Best Answer.' Learn how here!
Analytics Consultant at Carloseo.com - Find me on Twitter | Email me

Filtering Ghost Spam

Top Contributor
# 6
Top Contributor

For extensive reading, 

http://juliencoquet.com/en/2016/06/17/how-can-handle-google-analytics-referrer-spam/

 

VP & Chief Evangelist at Hub'Scan | Contact me
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