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Does a campaignSource filter consider returning users

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear Friends,

 

When filtering a data view for the utm_source=google we all know that we will only have Google Source Traffic in our GA Reports.

 

But does this filter also apply when the users that came with utm_source=google on Day 1 come back again via Direct TypeIn on Day 3?

 

So, does GA consider the Traffic History of those users with data from the servers or does this filter really only apply for the UTM Parameters?

 

Best, Basar

Re: Does a campaignSource filter consider returning users

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭
Hi,

By default: Each direct returning visit refreshes the original source for six months

Do read for campaign timeout settings.

https://www.e-nor.com/blog/google-analytics/direct-visits-google-analytics-attribution-precedence

https://support.google.com/analytics/answer/2795871?hl=en

Best Regards,
GA Guru.

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