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Do filters only show data form the time they were created?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The filtered view only shows the data from the day it was created and nothing before that. Is there a way to remedy that or is it intended functionality? Thank you.

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Marked as Best Answer.
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Accepted by Dave_Davis (Top Contributor)
November 2015

Re: Do filters only show data form the time they were created?

Top Contributor
# 2
Top Contributor
Hi Aleksandra
This is by design.
Filters are applied to incoming traffic. There's no way to filter traffic already received. It just doesn't make sense.

You'll have to apply a custom standard segment if you want to filter historical data I'm afraid.

Re: Do filters only show data form the time they were created?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for your reply, Dave! Here is the scenario we have: we need to give a vendor access to just a portion of our data, so we created a filter that allows them to see only one subdirectory, but it only shows the data from the day the filter was created and they need to be able to look a couple f years back. How do we accomplish that without giving them access to all of our data?

Re: Do filters only show data form the time they were created?

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Aleksandra - you could build a segment:

 

https://support.google.com/analytics/answer/3124493?hl=en

Re: Do filters only show data form the time they were created?

Top Contributor
# 5
Top Contributor
Hi Aleksandra,

as Dave & Scott already stated - you would definitely need segments for that. But with segments then you have your access issue unresolved.

One possibility would be to make use of the Google Analytics API, for example via Analytics Add-on for Google Spreadsheets [1]. There you could apply the segment of interest and grant him access to the resulting Google Spreadsheet instead of the GA interface.

Christoph

[1] https://developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on

Re: Do filters only show data form the time they were created?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thank you so much for your replies, everyone. They were helpful. We decided to give our vendor temporary access to pull the historical reports they need and then they'll be using the filtered profile going forward.