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Correcting a mistake in url tagging

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Recently we've made an error with our tagging of FB adds. We added ??utm_..." instead of "?utm_..." parameters.

Now the traffic from the urls affected is assiged to facebook / referral instead out our designed source / medium and is causing a "fake" increase in traffic from referral.

 

Example URL as seen in GA landing page report:

/example??utm_source=facebook
 
Is there any way we could set up a filter to correct our mistake and assign traffic from facebook / referral to our designed source / medium?
 
Cheers and thanks in advance
 
2 Expert replyverified_user

Re: Correcting a mistake in url tagging

Rising Star
# 2
Rising Star
Hi Pawel,

Can you just fix the tagging? Smiley Happy Since GA is seeing it as referral the filtering would be difficult or worse. Are you using GTM? you could try to intercept and correct there.

You also could correct server side to redirect to the proper url with only 1 ?. Many servers won't even handle two ?? so at least the traffic is getting to your site. What's happening to the malformed URL?

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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Correcting a mistake in url tagging

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hey Theo,

 

Thanks for your answer. We did fix the tagging as soon as we found out about the mistake but we have data gathered already which has the wrong source medium assigned.

As the data volume is quite large, it would help a lot if we could correct it via some filter if that's at all possible

 

Cheers,

 

Pawel Korenik

 

 

 

Correcting a mistake in url tagging

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Pawel,

 

Were you able to remedy your tagging issue? We are encountering the same problem. If you're able to share a solution, that'd be fantastic!

 

Thank you!

 

Marissa

Correcting a mistake in url tagging

Rising Star
# 5
Rising Star

Unfortunately, you cannot retrospectively update the campaign cookies - those sessions have already happened, so cannot be reassigned to another bucket. Remember the utm tracking not only impacts the session where the visitor arrives from the tagged link, but also their subsequent sessions - until they use a new campaign. A filter cannot help you in this case, the sessions have already happened and the visitors cookie only contains, as you say, facebook as a referring source rather than any campaign information.

 

 

You can, at least, evaluate the campaign by using the unique page view metric in your content reports as a proxy for sessions which came from this link. You should be able to see page views in GA with the incorrect parameters. You can also use segments to evaluate success by creating a rule which says page view must include ??utm, this can be applied at the session or user level.

John Wedderburn, Advertiser Community, Rising Star
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