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CM/DFA and Channels

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

 

We run all our Display advertising through DFA & DCM. In our channel reports, we are recording display channel hits under both DFA/CPM and Google/CPC. Given that everything runs through DCM, does this mean that our Google/CPC is being counted twice? Shouldn't everything be recorded as DFA/CPC?

 

CM/DFA and Channels

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi @Jayden L

 

Have you linked your GA with DCM ?

 

Seb