51 clicks lead to 5 sessions only
I have set up referral spam filter and also excluded my company's IP
so it won't be counted in Google Analytics.
I just noticed that in the last 3 days I had 51 clicks in the Adwords interface but
Google Analytics reports on 5 sessions only
How is it possible?? even if we take in account the filters it still doesn't make any sense
Thank you for helping
Re: 51 clicks lead to 5 sessions only
There's actually quite a lot of reasons why this happen.
Here's a great article on this exact topic and should help you diagnose the issue.