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"bing" / "cpc" instead of bing / cpc

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hi!
 

Normally we have bing ads sessions in GA reports listed as bing / cpc.

 
Recently we have been seeing it listed as "bing" / "cpc".
 
Also we can see "\\"bing\\"" / "\\"cpc\\""
 
The difference being the " and the \\.
 
We have all versions in the reports and we can see it for different source/ mediums as well.
 

What can be the cause of this?

1 Expert replyverified_user

Re: "bing" / "cpc" instead of bing / cpc

Top Contributor
# 2
Top Contributor
Tell your PPC agency they did not properly encode your landing page URLs.
Which is kind of embarassing in 2016.
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: "bing" / "cpc" instead of bing / cpc

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Julien,

Thanks for your reply. We can see this issue for othe source/ mediums as well.

Any thoughts on how this occurs?

Jordi

Re: "bing" / "cpc" instead of bing / cpc

Top Contributor
# 4
Top Contributor
This could be caused by tagging, do you have a site URL we can take a look at?
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: "bing" / "cpc" instead of bing / cpc

Visitor ✭ ✭ ✭
# 5

Re: "bing" / "cpc" instead of bing / cpc

Top Contributor
# 6
Top Contributor
It seems you're using Google Universal Analytics AND Google Tag Manager (with ecommerce issues if I might say)

having access to GTM might help so feel free to add me to your container at julien.coquet [at] gmail.com

Other than that, if you have extra quotes in your source variables, you might have a filter issue.
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: "bing" / "cpc" instead of bing / cpc

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I have added you to our container. Would be great when you could have a look!

Re: "bing" / "cpc" instead of bing / cpc

Follower ✭ ✭ ☆
# 8
Follower ✭ ✭ ☆
Jordi -- I am going to guess that whomever is running Bing ads for your company is not encoding the source/medium parameters property OR that the Bing's auto tagging is messed up OR it could be a filter issue (if for whatever reason there is a rule for building the source medium like that if the traffic comes from bing cpc).

Check this out too: https://support.google.com/analytics/answer/1033867?hl=en&rd=2
-Ben

Re: "bing" / "cpc" instead of bing / cpc

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Hi Julien did you manage to take a look? "I have added you to our container. Would be great when you could have a look!"

Re: "bing" / "cpc" instead of bing / cpc

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
Thank you Ben for your suggestion. It's not just Bing that has these " around the source mediums. Also other sources show them. What is a filter issue?