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Will Changing the URL Affect my Retroactive Google Analytics Data?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So my business's website was set up by a 3rd party and it's hosted on Drupal. We are a news site with a bunch of different publications. When we post new articles and assign them to one of our publications on the website it will display the correctly assigned article, but the URL will be .org/research/title-of-article. In order to do some analysis of just the articles assigned to one publication I want to go into my site and add a custom url to each article so it looks like this: .org/research/publication-title/title-of-article 

By doing this I'm hoping to quickly and easily be able to filter for each publication within Google Analytics. However, I don't want to do this if it means I'll lose all of my data retroactively that was applied to the previous url. Does anyone know how Google Analytics responds to a change in URL? Does it view the new URL as totally new with no data attached to it or is it able to retain all of the previous data for the old url with the new url? 


Also, if anyone else has any alternative suggestions for how to easily filter that data, any help is greatly appreciated. 

1 Expert replyverified_user

Will Changing the URL Affect my Retroactive Google Analytics Data?

Top Contributor
# 2
Top Contributor

Hi Natalie,


first of all, basically you can't retroactively change standard data in Google Analytics.


Are your publication titles maybe contained in your HTML title tags? That would be accessible as the 'page title' dimension in Google Analytics. You could insert 'page title' as secondary dimension (second column) in your page report.


In case that doesn't work and it's important to cover this kind of data in your Analytics, you could include some kind of category labels in your data (not retroactively however). See [1-4] for reference how to accomplish such or similar tasks.