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Why do we need to embed Remarketing tag into all pages on the website?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi folks,

I have this doubt in my mind about every post or article I searched online encouraged us to insert the Remarketing tag into all pages on the website. The questions here :


- Why we need to do that? What sort of benefits we could get by doing this?

- Couldn't we only tagged pages that we think is essential for remarketing rather than collecting data from all pages?

- Pros & Cons for NOT tagging all pages vs tagging all pages


Thanks for the guidance.


1 Expert replyverified_user

Why do we need to embed Remarketing tag into all pages on the website?

Rising Star
# 2
Rising Star



You add re-marketing to each page so that you can create custom audiences.  E.g. users that looked at shoes but not handbags.  Users that bought 90 days ago and look at handbags but not shoes etc, etc.


That said, if you use GA for your AdWords remarketing and that's all your doing; you can define your audiences using  GA and you won't need to deploy the AdWords remarketing pixel anywhere.  Smiley Happy




Theo Bennett

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