What do I really need to put in my URL?
The URL builder has always been a bit confusing to me.
eg :I send out a newsletter with one link back to my website.
Do I need to put medium or even campaign name? I see "Newsletter" and I know the medium is email. I've read a lot of articles that advise taking advantage of these fields, but I'm wondering why I need to fill in info that seems redundant.
I'm also not sure what the hierarchy is with these fields.
eg: I'm tracking traffic from withing my website. Three pieces of info I want to track:
"my_website" is the top level (the user is on my website)
"x_page" is the next level (the page the user is on)
"x_link" is the bottom level (the link the user clicks)
What fields would these pieces of info go with?
If I tag all my newsletters, order confirmations, etc. with "medium:email," can I sort by medium in GA to see all of my email data?
Thanks for any help with this.