Universal Analytics tracking code combined to tag manager container
I am wondering if anybody could help on the following query.
I would need some confirmation that the following analytics tracking set up is feasible.
My site has Google analytics tracking with the Universal analytics code installed on all the pages. I would like to start using Google tag manager. In order to make sure I don’t lose any data migrating between universal analytics and tag manager, I would like to proceed as follows:
- Keep the universal analytics property UA-XXXXXXXX-01 on all the pages
- Whilst adding the tag manager container and populating it with a new property UA-XXXXXXXX-02
The goal is to have a smooth transition between both tracking solutions and make sure there is no gap or discrepancy in data collection. I would test the tracking with tag manager using the new property.
Can this set up work?