Analytics
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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Universal Analytics tracking code combined to tag manager container

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I am wondering if anybody could help on the following query.

 

I would need some confirmation that the following analytics tracking set up is feasible.

My site has Google analytics tracking with the Universal analytics code installed on all the pages. I would like to start using Google tag manager. In order to make sure I don’t lose any data migrating between universal analytics and tag manager, I would like to proceed as follows:

  • Keep the universal analytics property UA-XXXXXXXX-01 on all the pages
  • Whilst adding the tag manager container and populating it with a new property UA-XXXXXXXX-02

The goal is to have a smooth transition between both tracking solutions and make sure there is no gap or discrepancy in data collection. I would test the tracking with tag manager using the new property.

Can this set up work?

Universal Analytics tracking code combined to tag manager container

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Elisa,

Your assumption is correct. Please also check below thread.

 

http://www.lunametrics.com/blog/2015/07/16/safely-migrating-to-google-tag-manager/

 

Hope this helps.

 

Thanks

Re: Universal Analytics tracking code combined to tag manager container

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Great, thanks a lot.