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Understanding Goals

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# 1
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Hi Team

Just trying to understand the clear idea behind goal setting in GA. I can see destination/time spent etc... which are available in behavior section. How different is goal vs landing pages

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Understanding Goals

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# 2
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Funnels and visualization is a good feature available.

 

https://support.google.com/analytics/answer/1012040?hl=en#funnels_for_destination_goals

Understanding Goals

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# 3
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I've read this and I have noticed that this is just showing the same data which set a destination. Still I see mostly null as conversion rate

Understanding Goals

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# 4
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Setting goals will allow you to see how many people reach a specific page, via a specific sequence, click a certain element or spend a certain number of minutes or view a certain number of pages 

 

This is a way to define expectations and measure performance

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Understanding Goals

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# 5
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Got it but if the same feature is available using Navigation Summary from Behaviour section. I can know previous and next path using navigation summary. 

So this is the place where I was tossed

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Accepted by topic author madhu v
December 2016

Understanding Goals

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# 6
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Navigation summary won't show visually you where people stop in a purchase process for instance

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Understanding Goals

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# 7
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I understand.. in that case will are goal for B2B as we need someone who contact us... we do not have any direct purchase model

Understanding Goals

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# 8
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It still applies to B2B: if you're being asked how many times you were able to drive a conversion via a specific marketing channel or the percentage of sessions (visits) that drove a conversion, it's always easier and more practical to use goal-based metrics and KPIs instead of success-page metrics

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan