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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
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UTM tags and AdGroup varible

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# 1
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Is there a way to pass the any UTM values parameters to AdGroup (ga:adGroup) out of the non-AdWords campaign.

I want to keep the AdWords tagging structure as the temple for other marketing activities, so the campaign dedicated to the country, AdGroup to promo, brand, or product group, etc .... and have ability to track all medium in a context of the promo name or brad.
I know that adgroup is passed through the guild and there is no utm dedicated to adgroup. 

But is there a way to pass the values to the AdGroup for nonAdWrods campaign in Analytics?


1 Expert replyverified_user

Re: UTM tags and AdGroup varible

Rising Star
# 2
Rising Star
No. AdGroup comes from AdWords and is determined by the gclid. There is no way to use it for non-AdWords campaigns. Recommend using custom dimensions.
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