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Analytics
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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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UTM parameter and event tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All

 

I am a total newbie on GA and I am hopingthe community can help.

 

I am trying to track click throughs on banner, tower and button adverts on my website buildingspecifier.com.

 

I am using the url builder from google to generate the event tracking code for the adverts (this is an example - http://www.hemsecsips.com/?utm_source=buildingspecifier.com&utm_medium=Site&utm_content=Top%20Banner... ).

 

I have no goals set up for this as I have no clue if I need to do this or how to do this.

 

Please help, I have been stumped for weeks on this.

 

Regards

 

Paul

Re: UTM parameter and event tracking

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Hi Paul,

You need to trigger an event when someone clicks the banner.
This should help: https://support.google.com/analytics/answer/1136920?hl=en

Regards
Rich