UTM parameter and event tracking
I am a total newbie on GA and I am hopingthe community can help.
I am trying to track click throughs on banner, tower and button adverts on my website buildingspecifier.com.
I am using the url builder from google to generate the event tracking code for the adverts (this is an example - http://www.hemsecsips.com/?utm_source=buildingspecifier.com&utm_medium=Site&utm_content=Top%20Banner... ).
I have no goals set up for this as I have no clue if I need to do this or how to do this.
Please help, I have been stumped for weeks on this.