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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
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UTM parameter and event tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All


I am a total newbie on GA and I am hopingthe community can help.


I am trying to track click throughs on banner, tower and button adverts on my website


I am using the url builder from google to generate the event tracking code for the adverts (this is an example - ).


I have no goals set up for this as I have no clue if I need to do this or how to do this.


Please help, I have been stumped for weeks on this.





Re: UTM parameter and event tracking

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Hi Paul,

You need to trigger an event when someone clicks the banner.
This should help: