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Tracking traffic from PDF files

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello there, GA users.

 

Here's my issue:

1. We have lots of pdf files on our website

2. Those pdf files contain links to another pages of our website

3. We need to track traffic coming from those pdf files

4. As GA code cannot be placed on pdf pages, we have not many options. 

 

Which one would you pick for tracking traffic coming to our web pages from pdf files?

a) setting up manually utm's for every link in whitepaper, spreadsheet etc.

b) adding ref parameter, like ref=pdf_sheet (not sure if that can be automated)

c) another gracious options, that probably was successful in your case

 

Waiting for your replies eagerly Smiley Happy

Re: Tracking traffic from PDF files

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Anna,
Please check this article for tracking PDF files @https://moz.com/ugc/how-to-track-pdf-traffic-links-in-google-analytics-open-site-explorer

If you are using GTM then watch this video @ https://www.youtube.com/watch?v=k3TtPogZfTc

Hope this helps.
Thanks

Re: Tracking traffic from PDF files

[ Edited ]
Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

I'm afraid there's some misunderstood.

I need to track traffic FROM pdf files (they contain links to our web pages, including conversion pages), not to them. So there's something that has to be done with pdf as a source of traffic Smiley Happy

Still thank you very much for your assistance Smiley Happy

Re: Tracking traffic from PDF files

[ Edited ]
Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Anna,

Great to see you as a new active community member. Smiley Happy

I have done it many times before and I have always used UTM parameters for that. It's the easiest way to deal with it.

Check out this Google Spreadsheet (File -> Make a copy): https://docs.google.com/spreadsheets/d/1_1K_SyFzfUa8aezKmSI82kyrOVxf9joiLdCmOYqMJ_M/edit?usp=sharing

Hope this helps. Let us know how it goes. Smiley Happy
Taavi

Re: Tracking traffic from PDF files

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Thank you very much, Taavi Smiley Happy
Yes, utm tagging seems to be a good option.