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Tracking email impression at user level

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We are working on tracking of email impression by Google Analytic and in this regard I have a query like:

 

Can we track email impression by 1*1 pixel image at user level and if yes then how can we do this.

Re: Tracking email impression at user level

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭
Hi,

You can use:

1. Campaign management: http://www.smartinsights.com/email-marketing/email-marketing-analytics/email-campaign-tracking-with-...

2. Measurement protocol: https://developers.google.com/analytics/devguides/collection/protocol/v1/email

Best Regards,
GA Guru.

'Star' or 'Accept as Solution' if it helped.

Re: Tracking email impression at user level

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your reply.

From the links you have sent, i understood the followings.
1) Yes, we can use 1*1 pixel image for tracking email impressions at user level.
2) For tracking email impression at user level, we have to add following items as a parameter in the image url like:
Tracking id
Client Id or cid
Uid
Campaign Name or cn
Campaign Medium or cm
and other parameters like ec, el, ea etc to track several events like email open, link clicked etc.

E.g: http://www.google-analytics.com/collect?v=1&tid=AnyTrackingId&cid=CLIENT_ID_NUMBER&t=event&ec=email&...

Please suggest am i on right direction.

Re: Tracking email impression at user level

A T
Participant ✭ ✭ ✭
# 4
A T
Participant ✭ ✭ ✭
Hi,

You can use hit builder to validate your query : https://ga-dev-tools.appspot.com/hit-builder/

Best Regards,
GA Guru.

'Star' or 'Accept as Solution' if it helped.

Re: Tracking email impression at user level

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
From above discussion, we get to know that we can track email impression through GA.

Along with it, can we also track other impression like Ad Display impression by using 1*1 pixel image or javascript. If not, then what are the hurdles in this path.