Tracking Multiple Eflyers Through Multiple Platforms
I am brand new to Google Analytics, and I'm working on a project that, on its face, seems pretty daunting. We have multiple eflyers that we're sending out on (so far) two different platforms. The internal analytics on these platforms don't provide a lot of data, and we want to use Google Analytics to track how each individual eflyer performed on both platforms. I've created three distinct URLs that all route back to our WordPress site's homepage with Google's URL Builder and uniquely tagged each URL with the eflyer name and the email platform we're sending it out on. How do I integrate that back into our WordPress site with Google Analytics? Do I need to create three tracking codes, or is there a way to collapse it all into one line of code?
Re: Tracking Multiple Eflyers Through Multiple Platforms
You've already done what you need to do; that is, use utm parameters. These sound like the same campaigns/list so you may want to use utm_content to differentiate the two platforms. There is noting required except that you have GA code on your WP site.
The data you are looking for will be in the Acquisition section under campaigns or under source/medium.