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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
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Tracking Filtered Navigation

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Is there a standard for tracking how visitors are interacting with the filters on our website?


I want to identify which filters people are actually using b/c I believe we have too many and we can create a better user experience by reducing the number of filters available but I need some data to support my theory.

Re: Tracking Filtered Navigation

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi James,

You could look at event tracking for your filters to give you an idea of which ones are interacted with the most, and which ones are interacted with per user - so for example what the mots common ones are.

To get an idea of the order you can use event flows to see which ones are used first, second, third etc.