Analytics
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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Tracking Filtered Navigation

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Is there a standard for tracking how visitors are interacting with the filters on our website?

 

I want to identify which filters people are actually using b/c I believe we have too many and we can create a better user experience by reducing the number of filters available but I need some data to support my theory.

Re: Tracking Filtered Navigation

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi James,

You could look at event tracking for your filters to give you an idea of which ones are interacted with the most, and which ones are interacted with per user - so for example what the mots common ones are.

To get an idea of the order you can use event flows to see which ones are used first, second, third etc.

https://support.google.com/analytics/answer/1033068?hl=en

Ali